About the WIN Challenge
Launched in fall 2025, the Workplace Innovation Now (WIN) Challenge is a new initiative led by Aspen Digital, a program of the Aspen Institute. Supported by Pivotal, a group of organizations founded by Melinda French Gates, the WIN Challenge aims to discover and scale innovative ideas that will help women thrive and everyone win in a rapidly changing workplace. Because when we remove barriers that women face, we build better workplaces for all — and the benefits will be felt across communities and the economy at large. Each of the following WIN Challenge pillars has $20 million to award up to eight awardees who will receive either $2.5 million or $5 million each.
Culture & Practices
Challenge
Seeks trailblazing, evidence-based, and scalable approaches to address the key barriers women face at work and advance processes, standards, and norms that help everyone thrive in a rapidly changing workplace.
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AI
Challenge
Seeks bold, scalable solutions to address the impact and potential of AI in quickly evolving workplaces, from AI-powered solutions that help women at work, to AI skill-building and solutions that mitigate bias in AI.
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Narrative
Challenge
Seeks game-changing approaches to shape new narratives that help women thrive and everyone win as workplaces are transforming. Solutions could include amplifying positive and varied portrayals of what leadership can look like.
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October 30, 2025
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